Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evan Stone · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just made a test call. It routed through Mckinney's 911 system as a Phase II call with my ANI and the address of the cell tower. This developer is working with the 911 entities and telcos. Hope part of the app cost goes to the 911 entities. The next step is for the actual call location to be displayed on a map for accurate dispatching. I've work in the 9-1-1 industry for almost 25 years and it's great to see this development and testing. Good stuff.
Does what it's supposed to do.
We really hope you never have to call 911, or any other emergency number for that matter. But because it could happen to anyone, anywhere, at any time...