Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NHBC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before the update the user could access technical diagrams and 3D models. You could also make use of a foundation depth calculator as a guide. Bring in the new update and it’s all be removed? No explanation as to why, they just removed half of the app.
This app is pointless, the standards have been removed rendering this app pointless, a little like the new class room agents the nhbc are sending to sites
This was once a really good app showing various construction details in 3D. Now it seems like a pointless app.
The NEW NHBC mobile app is the perfect addition to the NHBC Standards and is the result of combining the two pre-existing apps: • Foundation Depth Ca...