Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Lottery Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You need to have the ability to allow people to scan their tickets with their phones to see if they’ve won.
The app is fine— but needs a ticket scanner like most other states have. So convenient to scan scratchers and tickets to know if you won. The machines in stores have it — why not put it on the app??
Love the app, all I wish is that it had a ticket scanner, like the one for Massachusetts does.Thanks
Get the latest New Hampshire lottery results within minutes of the draws taking place. This easy-to-use app includes the following lotteries: - Power...