Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sphere Entertainment Group, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For following games, stats, schedules, team roster. No app is perfect but I think this one does a good job of mixing stats, fan input, game summaries using a video reel that is promptly uploaded along with lighthearted content like player arrivals. If I had to offer any constructive criticism it would be to make the top banner a bit less busy and easier to read as the order of the buttons and names do sporadically change. It would be great to have a weekly update from team management on players that are injured, and overhaul the merchandise section entirely tailored to shoppers journey (no size chart/measurements, too many steps and better filters are needed for searches.) q
I like how you get your representation of your favorite team and the news and the schedule and the ticket prices, but you also get cool features. There are two games that you can play, one where you have to guess the player based on the hints, and another where you search a picture for the retro logo. Another cool thing is that you can do is take a virtual tour of the locker room by walking through a ‘portal.’ You can also learn about the jr knicks and the westchester Knicks, which you can buy tickets for. These features are found in the more section at the bottom of the mobile screen. It’s nice to stay up-to-date with your favorite team as well as seeing cool new features and having fun with it.
If anyone in the front office makes the decision to trade Julius Randle for Carl Anthony Towns is totally not on the side for the New York team and what’s best for them. Truly not a good decision on anyone’s part if Julius Randle gets traded. This is honestly the most stupidest trade that a franchise could ever think about. I can only hope and pray that someone in the front office or anyone that cares about the Knicks as well as I do sees this or read this. It’s always more observant from the outside, looking in, but from what I’m pretty sure every other fan sees is not how the front office sees things but that doesn’t mean that they’re right. This is super stupid to trade Julius Randle for Anthony Townes as well as giving up Dante Dee Vincenzo. Also stupid.
The official app of the New York Knicks, providing fans with instant access to tickets, exclusive team content, live scores, breaking news, stats and...