Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New Peoples Bank, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On multiple occasions, including right now, this app will show that I have significantly more money than I actually have. Then it will randomly correct in a few days. Two days ago I logged in and it showed the correct balance at first, then randomly it refreshed and added over $400 to the balance. Two days later, and it's still off that much. This isn't the first time this has happened, and if I didn't pay close attention, this could get me into a really bad situation. It's frustrating that I can't trust my banking app to know what my balance is. Makes me hesitant to use it for anything else.
I love the New Peoples app the changes they made confuse me at first But they are easy to understand and it did not take me long on track. The app helps keep me informed and be able to keep track of my money, faster and better.
The old app was dated and difficult to use. This one is a much better user experience.
New Peoples Bank is your personal financial advocate that gives you the ability to aggregate all of your financial accounts, including accounts from o...