Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗corey hoggard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many ads, nothing loads, and it constantly glitches out and closes the app
This app has photos and descriptions of the less than 10 highlights of the city. App crashes when you try to launch it. Takes 10 tries. I’m deleting it
Our application provides you with the best areas to visit in the New Orleans area. We have done all the hard work for you. Just download the app and...