Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Union Leader Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Horrible reading experience in the new app version released Feb. 2024. The newsfeed version has so many ads in the middle of the pages that it is annoying to try to use it. The E-version has many bugs which cause it to crash when navigating from page to page, or it just simply will not change pages despite using either the arrows or PAGES. Changing pages in the app causes it to crash, or to stop changing pages. I’ve deleted and reinstalled the app twice without any improvements. It is annoying to have to give up on the app and go back to reading the news in the browser, but at least I can read all the pages and it doesn’t crash. Shame on you, Union Leader, for putting out an app that doesn’t work properly for your customers.
As of Jan 2024 there has been a significant app update with a total UX redesign and new features like audio transcriptions. Unfortunately, this redesign is merely a way for the app to serve targeted ads to the user. Instead of just seeing ads featured in the print version (which I am fine with), the app now serves up targeted ads spliced in each article you click on. Additionally, the app is slower to swipe between pages on the e-reader. Probably because of all the bandwidth spent loading ads to further monetize and disrupt my experience. It feels like my subscription has been watered down significantly and the value reduced. Hope the newfound ad revenue is worth the subscription churn from users like me, union leader.
I’ve used the app for years and have had a great experience. I’ve had very few issues… occasionally images take a bit to focus or maybe a delay opening the paper. Those have been one-off problems and haven’t hindered enjoying the paper because you have multiple ways to read articles. I prefer zooming page view, but if the text is blurry, I can click the article and use article view. I like the navigation option and ability to go to pst papers too.
The latest version of the New Hampshire Union Leader news combine page for page replicas of the daily New Hampshire Union Leader and Sunday News as we...