Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baptist State Convention of North Carolina, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I must say that this app was very handy to have while at this years convention. It was attractive, modern, and had helpful information. A little more detail about business matters, like having a digital report book or other more specific information about scheduled motions or events would be helpful, but that may not be possible with the constantly changing agenda. I did experience one crash with this app while following an external link. Other than this, so far it's been a handy pocket guide to have. Thanks for being forward-thinking enough to to have it available.
The NC Baptist mobile app for the Annual Meeting of Baptist State Convention of North Carolina includes information on speakers, schedules, break outs...