Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Informa Markets Holdings, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app needs a lot of work. I had a number of reach outs and all now have been lost. Frustrating!
It’s hard to view maps on your phone. So why not use some of the same functionality that’s on the website, such as sorting by booth, so it’s easy to create a pathway for yourself when you have people to see? Also, when you do sort by booth on the website it doesn’t seem to allow you to tag, or flag, a particular brand you want to meet with. So you have to do double the work to make a map.
This app was historically helpful for the show. This year it is a nightmare. Difficult to find basic scheduling info and difficult to create a show plan (booths you want to visit) whereas in the past that was one of the strongest features.
NBJ Summit offers both in-person and virtual attendance options. The in-person event is invite-only and limited to nutrition industry CEOs and executi...