Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NationsBenefits, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was directed to this app by my health insurance and it’s been a major pain to use. The food search results are confusing with odd measurement options and then there’s the all too often “Sorry, no results,” such as searching for Hillshire Farm Honey Ham and no results show but if I search for just Hillshire Farm, dozens of results appear and I have to wade thru them all. Why isn’t there a way to put the amount of water I drank for the entire day instead of having to record this at the different meal sections? The “This combination is” options make no sense. Soda? Medicine? I end up using “Other” almost every time to designate my combo as a meal, such as when I make my normal club sandwich. These same options show up under “This recipe is…” for the “Create Recipe” section. When creating a recipe, it requires a number to be put in for “Makes____Serving.” If I’m making my baked fries, I know I’m using two potatoes but I don’t know a serving size. Why isn’t there an option to use cups or ounces or…? If I’m logging in food from a previous day, the screen returns to the Today log after I select a food to add to the previous day, forcing me to tab backwards to whatever day I was updating. There’s no way to see a history of when I weigh myself, only whatever the current number was. It’d be helpful to be able to look back and compare what I ate one week and see what my weight was then.
This app was suggested by my insurance company. Unfortunately, it’s not very accurate. Many of the food listed do not have the correct nutritional information. The food measurements are inconsistent. IMO, everything should have standard measurements (grams/ounces, ounce/milliliters, etc) in addition to arbitrary measurements (#lettuce leaves, number of olives, etc). There’s no positive re-enforcement of food choices./Food suggestions that are contrary to articles. All in all a waste of time and effort. I’ll give it until I hear from my “coach”, but it’s already been a week since I was asked for convenient time and have received anything confirmation. The only thing I received was what looks like a standard reply as it didn’t address anything personal. I had hope this could help, but so far I’m disappointed.
App will not yield any search results (tells me to Try Again). Frustrating. instead of the dial feature to adjust numbers, could you change it to free input instead so i’m not scrolling for days to put a value in the hundreds and accidentally clicking out of the food entry window and i have to start all over again
NationsNutrition motivates and supports behavior change related to eating and exercise. This application is primarily available to individuals from pa...