Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Postmedia Network INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Old app was better. It would be nice to be able to read it in horizontal view on IPad. Stories load slowly and sometimes not at all.
Since Post media changed to subscription only I bought the subscription. I hate the new app. It is difficult to see a summary of the stories and then to go to the next one I am always having to toggle back and forth. Then to go between various post media “papers sometimes does not work and I have reenter the login info yet again. They better do some fixes soon otherwise the subscription price is not worth it and a refund/cancellation is needed.
After the recent upgrade the app is extremely difficult to navigate in. Headlines are repeated, no search capability exists (if it does I have been unable to find it, which is a statement of quality in and of itself). The app also requires repetitive sign ons. Overall, the upgrade is a significant downgrade from the prior version.
The National Post app connects you to the news you need to know. Create your custom feed so you don't miss the latest from your favourite writers. Fe...
| Name | Price | Type |
|---|---|---|
| The National Post (Monthly) | $9.99 | Monthly |