Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TVO Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I like the content but the presentation lacks on the written items. Why? Simple: the app does not appear to follow the font size you select in the settings for your Apple device. I’m older and my eyes are not what they used to be. The font doesn’t enlarge like other apps (then again it took 7 years for the CBC app to fix this same problem).
I really enjoy having access to the content of TVO Today on my Apple TV device, and unlike many others I’ve not struggled with the search function. The app was available for a Samsung television and for Amazon Fire TV Sticks a couple of years ago, but it is no longer so. This limit on the types of devices that can support the app strikes me as being a mistake for the network, as maintaining relevance requires maximizing access.
What is it with public broadcasters, loads of content poorly organized. Valuable content is near impossible to find and review
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