Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Police Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Has good member services and convenient locations and hours. On the downside, it’s very inconvenient that they’re not open anymore on Saturday. If you ask the employees if it’s gonna open on Saturday again, they don’t know. Thinking about going back to my regular bank. At least be open to 12 on Saturday for god sakes.
Poorly put together. To verify your information, it offers a text or call option. Except the text option is always completely blacked out making “call me” the only choice. I have never once gotten the confirmation phone call. I made sure to accept calls from unknown numbers, deleted and re-installed the app and still nothing. Disappointing.
Good app but would be awesome to have a check deposit feature, so you could deposit checks from your phone.
The National Police mobile app puts your banking at your fingertips. Manage your accounts, pay bills, locate ATMs, and more—anytime, anywhere, right...