Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Council for Behavioral Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have thoroughly enjoyed my first NatCon conference. The keynote speakers were very engaging and thought provoking. The breakout sessions also provided additional information that supported a variety of topics.
The conference app was frustrating to navigate. I repeatedly had to click”back” to get to another function, such as to look at a map, and then go through the whole process to get back to where I was. More than a week later, I still have not figured out an easy way to get the presentations from some of the valuable sessions. This is a step backwards from the excellent app National Council had for last year’s conference.
This app has been so helpful getting around. I have access to slides on my mobile device and can add notes right there. It’s so convenient. I select the sessions I wanted to attend and it synced to my calendar and sends me alerts. Love it!
**** FOR ATTENDEES ONLY **** The National Council mobile application allows you to browse through presentation, speaker and exhibitor information fr...