Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Disney · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve streamed National Geographic channel for years through my cable network. Lately I have to delete the app and re add the silly thing. For some reason it won’t acknowledge my cable provider unless I start from the beginning. I do understand that I could make my own account within the app but I’m tired of app providers selling my info. ( yet another way to make money off of me) This will no longer be a problem for me because I’m unable to watch the shows I used to stream. I work when my normal shows air on my cable network. Unless I purchase the additional streaming service ( even though I already pay for National Geographic through my cable network) I’m unable to watch the shows I would like to watch. Basically I would be paying for advertising for one channel to two separate providers. I’m done with National Geographic and also will not renew my subscription to the magazine. It was nice knowing you when you were more interested in imparting knowledge instead of making a buck. Edit. For some reason now I’m unable to access any shows through your app. I used to have to delete the app and reinstall the app to be able to view shows. For the last few weeks I’ve repeatedly been shown that you’re experiencing “technical problems” . No matter what I try, I don’t seem to have this app’s secret pass word. I wish the app was even half as good as the shows. I now call this Firetrucking National Geographic.
Great app however I wish there were more seasons of certain shows, for example Yukon Vet only has season 8 which is only like 9 episodes so I blew threw it, I wanted to watch some of the past seasons but that isn’t an option, however it is for other shows, I feel it should be an all or none type of deal, access to all shows past seasons or only access to the latest season, don’t just pick & choose which shows I can watch start to finish for me, that’s a decision I should be able to make myself. Other than that I really have no complaints other than I really wish y’all would chill with the 5 commercials every break but I guess typical TV does that too so can’t really complain about it.
First, I don’t mind ads. But the sheer number of ads; the “choice” to see multiple or single ads and the repetition of the same cross promotional nonsense makes this format frustrating at best; and a waste of time in the new digital era of media. I’d love to be fly on wall of the exec meeting discussing ad placements in the app. “Hey lets synergy our cross promotional shows and really...zzzzz!” “Blue sky that idea Farnsworth!!” - seriously, just give me the ad without having me navigate the idiotic menu with a prompt the size of a pea. Give me multiple ads at once! I don’t care about the ads, I get it, it makes you money but why can’t media companies understand user experience should be front and center. Why can’t you just deliver a similar TV experience? Do you get digital is the new TV? No need to make it harder. It’s entertainment. I pay you to immerse myself in nonsense; not to think about what ad I’d like to see especially when....it’s the same stupid ad. Ok I get CW is pushing supergirl by repeatedly showing her thrust out her bosoms over and over; I get CW is pushing Charmed, which btw, I couldn’t figure out which show was which. And both shows aren’t even close to the target demographic of the tv show I am watching. The chance of me watching CW is zero. Perhaps I’m cynical but I have more hope for a 5 year old exploring play dough than these dumb “tv” execs.
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