Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NAFSA: ASSOCIATION OF INTERNATIONAL EDUCATORS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A lot to learn, exceptional connections, inspirational speeches and stories.
The app worked very well for me. I appreciated being able to click through to everything from the schedule to the presentation slides to evaluations but I very much missed having a map of the conference site.
Takes way too long to open. Adds are very annoying. Messages sent directly to attendees don’t get seen and there is no sent messages place for me to see what I’ve sent. Colleagues I sent messages to said they were never notified of the message. I have to log back into my account several times throughout the day. That process itself takes way too long and you have to repeat not only the log in but the entire set up process and watching the annoying ads each time. It doesn’t auto populate my email too so I have to retype that each time. Once in the schedule, it’s a great resource. Otherwise, it needs major work.
**FOR ATTENDEES ONLY** The NAFSA Conferences mobile application allows you to access annual or regional NAFSA conference data. Within the underlying...