Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Western Governors University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
WGU saves us thousands while allowing us to earn our degrees online, it’s an affordable school, of course they’re not going to dump thousands into developing a top of the line app. This app does not deserve such a low rating, it does what it needs to do. I like that I don’t have to retype my login info every time I open the app, and it is very quick and easy to navigate to my online books. It serves its purpose of being more accessible than using the safari browser. Allowing my books to be easier to get too motivates me to actually read them more.
It’s designed to let you check basic info, get notifications, stay in touch, etc.. it does that pretty well. Can you access course content like on a desktop? Mostly, but it’s not great. Every time you read an article, you have to X out and go all the way back into the course content and find your page again. I like the idea of reading on my iPad instead of my desktop, but this isn’t quite the thing for that.
Not sure why this app has so much backlash, it does what is expected and without issues. It seems the main issues people complain about are: - Inability to access and complete coursework. - Instability causing the app to crash. In regard to the first, this is a strange expectation. The app does have the ability to access coursework through a built-in browser, but it’s not really designed for it. All coursework should be completed through a desktop browser as this is the only fully supported method. Being able to at least view some courses through the app is simply a nice feature. As for the second, I haven’t experienced this myself. That said, reporting it to WGU’s development team, rather than using an App Store review to report bugs, would probably be the best option. My biggest complaint is that I can’t access the mail through the app, it brings you out of the app. This applies to the browser version as well though, so not entirely an issue, more of a feature request. Overall, it’s a fine app. Nothing special, but it will let you check your degree progress, handle billing, view a course overview (and provide limited access to some course material, check and manage notifications, and contact faculty assigned to your courses.
Get ready to take your education on-the-go with the official WGU Mobile app! Designed for active students enrolled at Western Governors University, th...