Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MyTourGuide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After using My Tour Guide I was very pleased with how detailed and accurate everything is. Will definitely be using this to learn more about the world around me. I will definitely be purchasing more tours in the future.
We got this when we went to Gettysburg and it was fantastic and worth the cost. I saw they had a tour for Boston and paid 5$ for it. It wasn’t worth it. It doesn’t cover all the stops on the Freedom Trail, barely covers any historical information and is heavily focused on Social issues. Nothing wrong with discussing social issues but that’s mostly what it focuses on.
I like technology. This app came with an Expedition guide. Does not work well at all in yellowstone. It requires internet access even after downloading. There is NO internet access in most of the Park which renders the app useless. This was part of a Yellowstone Expedition guide that I purchased. The CD that came with the book matches the map. The CD works well even though the numbers in the map and CD are completely out of order which is a distraction when driving. The map numbers on the App are not in sync with the book at all. This app is a great idea, but it is not planned out well. Lastly there is a photo augmenting portion of the app. I can not find out how to access it. The kids were looking forward yo this feature.
MyTourGuide is like having a tour guide by your side, explaining the stories behind the scenery and suggesting fun things to see and do. Enter a tour...