Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Foschini Group Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every few weeks for 2-3 days the app keeps kicking you off- wont open. 3rf time that I had to delete and reinstall the app in order to get it to function ?
This app needs some attention. I am not able to complete a purchase. After selecting my delivery address nothing happens after I click next. Online shopping app that does not allow me to complete a purchase is not good for business. Also, the filtering system has issues. After filtering the results do not show. This is annoying.
Listen, I want to love this app but it has quite a few bugs and issues. Firstly the login is a mission and kept kicking me out. I was lucky the 5th time. Also when I click into a product and then want to exit, when I try click on the “x” in the top left hand corner, it doesn’t work at all so I have to exit the app and then go back in. This is so awful from a usability perspective. Also apps like chrome and safari have starting moving the back and exit buttons towards the bottom of the screen to make it easy for the user. This is something all apps need to start considering. At the end of the day if people don’t find it easy to use the app, then Unfortunately they WILL move to competitors who make the journey seamless. Even if that means paying more for a product. This is what it has come to… sorry.
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