Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Oyebade · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Tabbe. This app helps me keep my friends top of mind and remember the details that I tend to forget. Something I wish Tabbe had is a daily rundown where it shares meetings that I have coming up in any context that I might need to remember.
Tabbe helps you stay thoughtful about the people in your life. After a meeting, coffee, or chance encounter, start a session and describe what happene...