Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗fmg Suite, LLC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got here because we’re currently being asked to “click here to update to the latest version.” Link comes to the App Store, with “open” being the only option. Too bad, because one might hope the latest version would fix its many issues. I hope there are alternatives offered soon.
I can’t say enough bad things about MRC. It’s the only app approved at my firm, otherwise I would never use it. The way this app handles calls (by connecting the user’s number and the clients number) often doesn’t work. I’ve tested this with my wife’s phone and often a failed call goes ahead and rings to her phone, sometimes many minutes later and when she answers there’s no one there. Additionally, I had a client try to add his wife to make a group text. Not only did MRC just throw out that message because they don’t support MMS, it didn’t notify me or the client that the message didn’t go through. I can’t imagine how much business I’ve lost due to this app. If the big broker dealers ever allow competition, MRC will be out of business in days, as they deserve to be.
The “new message” icon does not allow user to compose a message. Have to locate person in address book or history and then start message. UI is much improved.
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