Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗REA Energy Cooperative · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why they took away being able to just pay your bill online is beyond me. This app is terrible. There are two separate addresses and bills on my account and I can’t even separate them to pay them. It’s either pay them both on the app or nothing. That’s even after getting separate paper bills for each address. Come on REA, this app is no where near where it needs to be when it comes to paying a bill.
Site NOT USER FRIENDLY!!! Also phone wait time VERY EXCESSIVE!!!
REA Energy Cooperative, Inc. was formed in 1937 to provide reliable electric service at an affordable price for rural residents in Armstrong, Blair, C...