Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Montana Technological University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a student, I care about two things: grades and homework. If I want to see anything else I’ll get on my computer. I don’t want dining services, administrative services, email, dining services, the store, the library, office, athletics, and for heavens sake who is applying to Tech from an app!? This app doesn’t need to do everything. It is for students who are paying $10,000 a year to check their grades and find of homework is being posted. I can’t find grades on this app and homework takes too long to get to. Don’t try to offer the entire college catalog on a tiny app. No one is trying to sign up for the next semester on their phone. Just stick to the basics and make it the first thing you see when you get on the app so it doesn’t take nine years to find out what I got on my last exam.
Downloaded this app over a week ago for attendance at this university and I’ve never had it load more than a white blank page.
This app is garbage
Official mobile application of Montana Technological University. This app will help you stay connected to the university while providing easy access t...