Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dixie Electric Membership Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself is pretty good, but I’m disappointed that I have to google “Demco power outage” to find what areas are without power. This is stupid to not be able to see this from the app!
Tried to pay my bill in the new app. First I tried to set up auto pay. Easy, right. Nope wouldn’t let me enter the last field-CVV #. So I clicked Pay bill. Entered info. It was accepted and said it be active next billing cycle. Cancelled both attempts. And called on phone to pay. The prompt say click 2 for billing but transferred me to power outages( prompt 1). Started over 3 times, Nope! Somehow 2 went 1. Called back 5th time to talk to someone, prompt 5. Due to power outage they couldn’t take my call, call back later. This app is messed up. I wrote training and taught SAP for the state, I’m a competent user. This app needs work.
The app itself is fine as long as you know how to use it. They sent out letters with new account numbers and how to set it up. Only problem I had with it was that I had no idea about the account number change or new app until I checked my mailbox just recently to find that I was late on my July payment and had to set this whole new app up after finding my regular app not working. I do appreciate the refreshed UI inside the app though. It makes it look a tad fresher. I imagine there are a lot of people who are just confused about it
MyDEMCO provides members with a full range of services at their fingertips. Through this fast, user-friendly app, view usage and billing, manage payme...