Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Pittsburgh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App does not accept photos half the time (even though it looks like they post) leading to incidents to be closed due to lack of information.
New version removes a lot of the oversight this app provided. Now you can’t see more than your recent 20 tickets and even then you can’t see the reason why the ticket was closed. Useless
Wow. Much improved from how it was before. Bumping you up from 2 stars to 4. Weeds/Debris is not fully visible/clickable on the screen when scrolling down through the Select Service Type list. iPhone 13 Pro Max here screen size. I like your hamburger menu, gives it a modern feel. I was signed out and didn’t realize. I think you should prompt users to sign in upon loading the app for the first time but allow them to continue as a guest if they want to so they can still use the app. I was able to sign in later but I didn’t realize why I couldn’t submit a request (because I wasn’t signed in). The yellow on the request screen highlighting things is bad. I can tell one of your devs did that and not a PM or designer he he. No offense. Please remove the ugly yellow that looks like a highlighter vomited all over ha ha. You could ask people a series of questions like—is this related to trash removal? If yes, then they could still fill out the form but the submission would go to that department. Makes it more user friendly, although it is a pain for your devs to code, it just looks nicer and is easier for the user. Summer guide is a little late—it’s October now. Maybe make winter guide or remove all together. Like the idea, if just doesn’t work now. Keep fixing and improving and I’ll come back to give you more ideas. Good job.
MyBurgh is Pittsburgh’s 24/7 resource to notify the city’s 311 call center of non-emergency issues. Submit a report with an optional photo or GPS loca...