Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ulrich Brunner GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works a little better than the web interface, but has the same problems: 1) It loses the vnc connection when it goes into the background. 2) Instead of transparently re-establishing the connection when the app returns to foreground, it forces the user to select a button. 3) The ‘stay logged in’ option has no effect - you always get logged out quickly. Also instead of remembering which option - remote or local - was last used it defaults to local, so you have to select remote every time again you open the app. At least it remembers the log in credentials. ;) All in all a very amateurish app. I’d like to use the local connection option, but that appears to require a new version of the BHZ OS, and neither Brunner nor the company that installed the heating system provide support for their software. Probably the new feature requires a backport to the BHZ version I’m using and they won’t do that - but won’t say that openly either.
With the new MyBrunner app you can control your Brunner fireplace and heating system comfortably via app on your smartphone or laptop. Wether you woul...