Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Municipal Corporation of Greater Mumbai (MCGM) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good idea bad execution. Never worked!
The app simply crashes when selecting certain options
On login from iphone app, error is thrown “check your internet connection” even when internet is working fine both on wifi and data pack. Please rectify this, its very frustrating. BMC really needs to keep up the quality of their apps!
Brihanmumbai Municipal Corporation (BMC) has been at the forefront of adoption of eGovernance initiatives in order to offer improved service delivery...