Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SKODA Auto Volkswagen India Pvt Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Audi Connect app in India feels extremely basic and to be honest, largely useless in its current form. For a brand like Audi, I expected a much more refined and feature rich digital experience. Unfortunately the app offers extremely limited functionality which any other third party OBD devices do offer. The app interface is plain and good but doesn’t add any meaningful convenience or value to the ownership experience. It’s more like a placeholder than a thought out product. The only working features are, current location of the car, trip data, fuel level and distance to empty, odo reading, battery, intake and coolant temp. Would have wished to have more features like car lock/unlock status, remote engine start, send map directions to MMI, and remote ambient temp setting. Coming to Navigation, the HERE maps is neither accurate nor user friendly. You truly need to move out of this service for the sake of users. No Live traffic, searching a destination is a pain. Map my India could have been a much better option. The MMI doesn’t even have a feature to link the My Audi profile and it just creates a local user. Coming from a competitor brand to Audi, this app feels two to three generations behind in terms of connected features. Audi really needs to invest in improving the app, both in terms of features and functionality, to match the expectations that come with owning one of your fantastic cars.
This app does not have notifications for the car. When the Engine has started or stopped, there's no way for you to get a notification. What is the use of the app if we can't be alerted by getting a notification. Also, the car location cannot be opened on Google maps. That's such a basic option again. Forget about advanced features which it anyway doesn't have, please get the basics right atleast. Even Skoda connect has these options. 😐
I was very impressed with the high level of professionalism Ms. Reshma has exhibited. It even pleasing to know that she is only 2 months old in this process ( as a service advisor). This shows the quality resources and training Audi provides which is so very evident in Reshma’s work. My experience was simply ‘perfect’. .
Your Digital Link to Audi This app connects you to your Audi, bringing all online features together for real-time information and seamless control. O...