Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Two Rivers Bank & Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First try on mobile deposit was rejected because DEPOSIT ONLY wasn’t good enough. It took all day to notify me and then became to late to get it through by adding for mobile deposit. I had to wait an additional day because this was set up last year but must have been deleted because of no use. We are deciding if we want to go with another institution that is nation wide.
This app is so confusing I really the previous app so much better.
Transactions do not show up in real time. With the new app, I was unable to deposit checks even though it said my account had been verified. Took several days to be able to make transfers between accounts.
The Two Rivers mobile app is your personal financial advocate. It’s fast, secure and makes life easier by empowering you with the tools you need to ma...