Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Singtel Idea Factory Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m really frustrated with the recent changes to the app. It used to be simple and easy to use, but now everything feels confusing and unclear. Family accounts are supposed to include multiple people, so it doesn’t make sense that only the main account holder can make changes. If a family member accidentally purchases duplicate add-ons, there’s no way for anyone else to fix it. This new setup makes it much harder to manage our family’s subscriptions and add-ons. Please reconsider these changes or allow all family members to help manage the account.
It doesn’t work from a mobile app. You can’t rename the pdf file of the bill. It downloads the file in some gibberish file name. Moreover it’s very hard to send the bill via email, what’s app, WeChat, Line, Messenger, Viber. It is completely useless in the face of the fact that it’s attached and concerns a mobile device. To require the download and work to be done by computer is silly bordering on the ludicrous. Whoever has designed it obviously only uses a computer and does not use a mobile device as a smartphone but uses it as a phone only. It’s the most archaic structure that highlights the fact that the designer is not tech savvy at all. People use their phones not only to make calls but it’s myriad of applications - a smartphone. That’s why they pay the same amount for their smartphones as they do for a computer. It’s time Singtel woke up to that fact.
I think the app is great, overall. I travel frequently, every other week, and I find the app very useful. Two major annoyances though, one worth two out of three stars off. - App is very slow. Unbelievably slow, even though I'm in their home network, just a couple of hops away from the server. I just don't get it, how could they make it so slow? That must have been intentional! - The worst offender of the well-designed UX are ToS and full-on App walk-thru guide that are triggered on every app update and sometimes in between, it seems. This is the most annoying thing ever! Here's what I mumble to myself as I fight through 20 taps of on-boarding: "I've been a customer for 4 years, bought two iphones from you, pay you 300 bucks a month on average and sure as heck I launch an app at least several times a month. For god's sake, STOP!
My Singtel app connects you to a world of everyday conveniences with all you need in one place. Manage services, pay bills, shop deals and more — anyt...