Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Optus Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Optus because they are very reliable. It I don’t pay my phone bill on time they notify me and don’t automatically turn off my service. If I don’t have enough funds at the time I can always ask for an extension which usually gets approved. If I’m having trouble doing any of these online I can call their 24/7 customer service team and get it sorted. I’m a loyal customer and will be for a while.
I’m not happy bc the usage breakdown does. It work on the app. It would be helpful to know how I am using all my data as my data just uses up a lot in one day all of the sudden…
I have been in Australia for 2 months now, I have set my auto recharge multiple times, but it never clears. So each month I have to manually enter my card, after realizing my data has expired in unfortunate circumstances. On top of my auto recharge never working, whenever I try to make a payment I have to enter my card MULTIPLE times in order for it to go through. The app should be convenient and user friendly but whenever I want to check how much data I have left, the app is always down. It gives you the option for a live chat, to which no one is available. Overall it is a frustrating process having to deal with Optus.
The My Optus App is the easiest way for customers to manage all of their services, and get support when you need it. * SubHub View your Subhub acti...