Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Merck KGaA (Darmstadt, Germany) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Useful app which I can quickly get safety data. Much quicker that looking for the data in my paper files.
Great. Easy to use app. Just be sure to use location service or swipe right to get the main menu and change location setting to get it in the correct language!
Maybe a great app unless you only speak English.
My M Safety provides easy access to the most up-to-date product safety information, country- and language specific and with the option to print your o...