Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Merck KGaA (Darmstadt, Germany) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app worked well on my iPhone SE gen 3, but when I upgraded to the iPhone 16 it proved unable to focus the camera, and I think it's using the wide-angle instead of the standard camera. But fortunately the lab has an iPad mini gen 6, and the app works fine with its camera. We use it to test for organic peroxides in waste solvents, and it seems reliable for this, with the right device. Merck should update the app to work with newer iPhones though.
Yea what it says on the tin lol. You hold the camera up to the strip on the card and no matter how many times you try/reposition, it literally just never reads the strip
This app works, maybe one out of 10 times and that’s being generous. Half the time it doesn’t recognize the reference card nor will it focus properly to capture the information you want. It’s a great idea but Really poor in practice. It’s also very difficult to get anyone from company to answer anything about it.
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