Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Plastic Soup Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I found this app from the Beat the Microbead app and was excited by the concept. However the app is difficult to use, and not very helpful. When I made my profile, it never allowed me to select anything to calculate my pmi. It automatically assigned me 100. It seems like there is no way to recalculate, so I would have to manually ‘complete’ the tasks for everything I had already done. I decided to do that. While I was doing that, I noticed that every item I selected didn’t offer much advice or alternate products; just links to lists on external websites. It would be very cool if the app had some way to narrow down these big lists and informational websites to the specific kind of product you were looking to replace. (For example, if I used dandruff shampoo, I’d want to replace it with dandruff shampoo. Not just any other shampoo.) While the lists of items in different areas of the home to replace is handy as a checklist, any practical information to help you replace them is harder to parse. I honestly think it is less frustrating and time consuming for me to just to use google. If the app is improved in its user friendliness, technical issues, and becomes able to actually make it easier to replace disposable plastic items, I would be thrilled. Until then, I’m sticking to a search engine. Rating 2 stars instead of 1 so my review has a smaller impact on the rating. I wish the developers the best of luck with the app, and I hope they can make this something great.
This app was amazing I loved this app I told all my clients about it loved to play it but then the update came and it went into the trash. It used to be an amazing game where u answer questions and clean the ocean and get to read and see study’s and fun new plastic free alternatives now it is a very sad list of this to trade out. I am trying to live a plastic free life but this app now makes it sad.
Using this app is a fantastic way to help the environment! It reminds me of little things that I can do to reduce ocean pollution and I learn fun facts whenever I take one of the quizzes! I would highly recommend this app!
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