Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ING Luxembourg S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is very frustrating and inconvenient to use because I have to change the language from French to English every time I log in. This recurring issue has made the user experience less than satisfactory. Despite numerous attempts to set the preferred language to English, it seems that the app does not retain the selection, forcing me to go through the language change process repeatedly. This inconsistency and lack of functionality not only wastes my time but also reflects poorly on the overall usability and quality of the app. It is essential for the bank to address this issue promptly and provide a seamless language selection feature for a more user-friendly experience.
I have been in three different countries and worked with many banks (+8). This app is by far the worst. It constantly throws errors - it doesn’t provide you enough information on the fees before you take an action. It doesn’t even show you the currency exchange rate when you exchange!!! I literally think of changing my bank due to this poor app. Note that, don’t expect that the web banking is any better!
Unable to set up bank guarantees or regular transfers from the mobile app.
With the ING Mobile banking application, you have your bank always at hand ! Taking all the features of your secure e-banking “My ING” account, this...