Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BGL BNP Paribas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t even login anymore… Not on iphone or safari on computer. Only works with chrome at this point. Terrible user experience
I thought the banks web app was the worst, the mobile app takes the cake. It barely functions
Full of bugs and asks you to resign with client number but hint requests usual passcode.
The BGL BNP Paribas Web Banking app: smooth, simple and secure! ►MANAGE YOUR MONEY WITH COMPLETE FREEDOM Keep track of all your banking transactions,...