Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Community Bank of Parkersburg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not a fan at all Very complicated compared to what we had Not a fan of “all accounts” lumped together at the top in red. (I am linked to my kids accounts) when I open my app it shows “total” of all accounts… I hate that, I need to see what MY account balance is not a total of all of them because their accounts /money aren’t mine ! Also transactions are not being updated in a timely manner. Bill paid with confirmation on a Wednesday and Sunday it’s still not showing as a transaction. Most people , especially if more than one person on account, uses the app to keep track of /purchases/ balances.. if transactions aren’t posted when they should then we don’t have actual balance information. So no not a fan of newest “update” on the app or the new cards
Every time this app updates, it kicks me out and when I type in my name, it gives me a terrible suggestion that I did not put for example once you are not able to sign in because you forgot your password gives you a special phrase. It gives me a phrase like what’s the name of my first child even though I’ve never had kids, even when I put in my middle name, this app is buggy and doesn’t remember any of my passwords would not recommend using this bank or the app
It is harder to follow. I don’t like that you can no longer see the change in your account with each transaction.
Community Bank of Parkersburg is your personal financial advocate that gives you the ability to aggregate all of your financial accounts, including ac...