Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Department of Fire and Emergency Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really well put together APP straight to the point, look forward to using it every year as part of our fire protection needs!
Difficult to know when to say you will leave as no information is provided on what options you should choose from. If you have no knowledge of when is a good time to leave and when it is safe to stay then this app doesn’t help in this fundamental step. The rest of the app when you need to list important items to take is useful.
The app needs to be iPad compatible - ie. auto-rotate to landscape for input using an external keyboard on Ipad. A drop-down menu of the bushfire alert levels would be useful on the screen which asks “I will leave when....” Other than that, it looks straightforward and usable.
The My Bushfire Plan app is a bushfire preparedness tool, providing you with one place to prepare, store, share and update your bushfire plan anytime,...