Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chris Ahern · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a member of the group, so no admin perspective, but this is a great app. Does everything you need to show up at the right place at the right time with the right gear and know who else will be there. I’m running on iPhone with iOS 16.2 with no problems. Website works well too.
The basic functionality is great. Keeping money private using the custom fields that was supposed to be an admin only view did not work so well. More testing needs to be done so the users don’t experience the problems.
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