Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Multnomah Athletic Club · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After removing and reloading the app several times, its opening act of facilitating my log in by saving my password does not work. Never has. The saved password is a few characters of gibberish, rather than my actual password, forcing me to manually enter my password each and every time. After removing the gibberish, of course. I’m not sure why so much effort is made in preventing, rather than allowing, easy access. Let the app stay active, and when the password is absolutely required (say after 1 month since last verification), store the actual password.
The widgets on the left side once you hit the 3 line button don’t seem to load for me
Works great- but would be perfect if it had an ap for Apple Watch!
Mobile App for use by members of the Multnomah Athletic Club. Multnomah Athletic Club members may use the app to monitor their statements, access the...