Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ryohin Keikaku Co.,Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t login with your normal Muji account online, thus you can’t use the points you have on the web. No matter which account you login, Facebook, google or apple, there is an error. Tried uninstall the app and reinstall, all the points related with my previous account goes away. Why this app is here???
The app is a mess. Very hard to navigate ESPECIALLY the search option. Incredibly hard to even get back to that page. Why have the app when you can just go directly to the online store. Love Muji. But this app is quite badly designed.
Not sure what this app is for. Can’t look up products — the app launches a webpage. Can’t order from it either. Only purpose is to find stores. But that’s easily accomplished in Maps.
"MUJI passport” is a free smartphone application designed for users to access information about MUJI anytime and anywhere. It provides news, store i...