Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MTR Corporation Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s so much worse than the app before. So not user friendly! Who wants to go to through alll the stations to plan the route. Doesn’t make any sense at all! The old app is a lot easier to use when you can just select the station you want as the starting point on the map
When you pay a one day pass ticket for tourist you need to collect the ticket from specific stations not use through app which un useful however the app gives error many times go with oysters cards much better and useful
Points for the bonus game are too low, before was 50 points each time, choices of gift are almost no choice, cause points need to be redeemed for a gift are too high, should set the points a lot lower & more different kinds of gifts
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