Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michelin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is trash. Never works! Always have to delete and re download. Loses all information every time. I wouldn’t expect anything less form Michelin!
When ever there is an update, the app will not work. So i have to delete app and download new one. This deletes all my favorites and all the previous work orders... what a hassle. Never have liked this app since we have started to use it 2 years ago. The app works great... when it works.... Sorry Michelin.... app is not as good as the tires you make..
Every time I try to scan a tag or write in manually it’s kicks me off the app
Michelin Mobile Solutions (MMS) provides users with a full mobile experience seamlessly integrated with the BIB TREAD Next retread application. The ap...