Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mouser Electronics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is not a mobile front end for your Mouser account (and it’d sure be more handy if it were), but with the added abilities to filter by stock status and sort by price, it finally works as a catalog search tool when I’m looking for something I might... y’know... actually want to buy instead of just look at. Seems basic, but both the app and the mobile site lacked those things for a long time. The next “seems basic” would be to give me the opportunity to buy those things with my Mouser account through the app rather than having to hand enter them later, but baby steps, I suppose. (I know this stuff can take a long time to deploy, but I hope that’s at least in the works.) I think this is probably a three star app in its present state, given the working search but the lack of account integration. It’s getting five stars though, because I do actually find the search more useful, and its current low rating actually kept me from giving it another try after a rather disappointing experience with an older version.
while the app is handy , it’s essentially a novelty as with no ability to log into one’s mouser account, you’re not able to place orders (as i have to have all orders in my account’s order history). additionally I was hoping to be able to add products while on the go, and then when back at my PC - review the parts prior to placing orders, again with no ability to login , on the app, it’s essentially like I’m buying from a different company. hopefully this will be improved.
I spent weeks getting an order together and then made the mistake of downloading the app. I signed in and my cart was empty. I thought maybe if I added a part it would force it to update and show my order I had been working on. It gives you a pop up message that ask you if you want to merge or cancel. Merging comes with a warning that you might end up with extra parts. It never once mentioned that “merge” means it wipes the cart you had been working on the web version! My second gripe is that I spent a good 5 minutes trying to figure out the most lousy search function I’ve ever dealt with. The only thing useful on this app is their conversion tools but that doesn’t make it worth keeping for that alone.
The Mouser app allows you to easily access the newest semiconductors and electronic components for your designs. Easily browse the newest products by...