Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Colony Mortgage Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Handy to have an app for this, but the app is SLOW. All typing is delayed and anytime you click a button the whole app will freeze for a bit. In addition, you can’t close and save your progress in the application unless every field on the current page is filled out. This is inconvenient, as you lose page progress.
First Colony Mortgage wants to simplify your life and your homebuying process. Our MortgageMe app is a great tool to help you start a loan, track your...