Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brendan Torpey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have the newest one, but granted it’s just the 14, not the Pro or Pro Max, but I can’t actually edit anything because the customization screen’s ratio is too big. I don’t know if this is just an issue with my phone, but it seems like this is for the pro and pro max models only.
I love the app, appreciate all the hard work that gets put in. What I don’t love is that I paid for the app before it became free and now I get 40 sec ads evert time I click on something when I want to create something . I would understand if I never paid for it but I paid this and your previous dark hue app.
Seriously, I’m not watching a minute of ads just to edit a wallpaper. Happy to pay to get rid of the ads but give me the option to do so!
Morfic app allows the user to do all of this by making each dynamic live moving wallpaper have customizeable changable color elements to then later be...