Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Lottery Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You are not able to scan and check tickets anymore. Old app was much better
It is so much more confusing to use than the old one. I don’t like that you have to pay to scan tickets Also doesn’t show current jackpot totals
The new app is not as convenient to use as he previous. Previous app had scanner that DIDNOT charge to use. Ridiculous.
Get the latest Montana lottery results within minutes of the draws taking place. This easy-to-use app includes the following lotteries: - Powerball (...