Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muarij Mahmood Ramay · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Be good there is some stuff that can be fixed. Just good overall.
For every 30 seconds of gameplay, there is two minutes of this app trying to force you to download 10 other games. If you’re looking for a game to play, this is not the app if you’re looking for a bunch of forced advertisements that make you detective to try to figure out how to back out of them then this is the way to go
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