Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Puranchand Gupta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On the second picture bottom left on the app store it shows a curly font. The app doesn’t even have that font!! And that is the only reason I bought this app. Very disappointed.
It is fun I am happy for what I payed for. All of them
Not easy to use. The monogram that is on the main page for the app download isn’t even available to use. Upset I had to pay for this and it doesn’t even include what it advertises.
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