Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ian Johnson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has been super helpful for me. I am terrible at remembering birthdays, important events and details, so it’s nice to have something organized all in one place. It’s also helpful to help remember personal details with clients and co-workersz I’m glad to have found this!
I have several different groups that I’m part of and this APP gives me a place to list all the members and jot down personal info that I want to remember. I’m also using it for all those business cards I get that usually get thrown in a drawer. As a parent this is a nice way of keeping track of people who interact with my kids (teachers, friends, teammates). I have found that there are always people that I want to remember but I don’t want to add them to my contacts list.
Great app that serves a real need. As an anti notes person, it honestly has helped me keep track of the little things so much better. I also love that just about every time I use it there is a new feature for me to check out. It really feels like the developer cares.
Offline and privacy first, native dark mode, no ads. Monocle is a comprehensive app designed for those who value the nuances of their social and pers...